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Burberry Foundation has teamed up with social enterprise Lucky Iron Fish to tackle iron deficiency in the communities which support our business. Lucky Iron Fish is a small fish-shaped piece of iron which families can boil in liquid-based meals to enrich their food. The fish lasts for five years and provides a significant portion of the daily recommended iron intake.
Iron deficiency negatively impacts 2bn people around the world, especially those living in poverty. The World Bank estimates that £52.2bn is lost each year from the global economy due to illnesses related to iron deficiency. Iron is an essential nutrient that helps vital organs receive the oxygen they need to function properly.